A former agency project manager wanted to create a tool to clearly communicate project timelines to clients. She had experience building wireframes, but needed help visualizing her idea to stakeholders.
Moodboards are essential to my process. They ensure that the client and I are on track from the get go, and they help draw inspiration from existing designs.
Creating a visual language that was approachable yet authoritative was the brand goal.
A single source of truth grounds the infinite changes and emails chains. No more filenames like “timeline_V14.” Clients can access latest timelines through a single link bookmarked in the browser of their choice.
To promote the tool, we created a landing page with use-cases, membership information and testimonials.