Internet users are unaware that their online behaviors cast digital shadows. Both informative and alarming, the PSA poster campaign calls users to grapple with the exploitation of that information.
Viewers are invited to visit theinternetisnot.free on their mobile browsers and interact with the physical poster. AR.js technology is activated to reveal awareness and CTA-driven messaging.
Your digital shadow, the likes you give the images you post, is exploited as economic incentive.
Your data is worth thousands. So where’s your share? If big tech won’t pay for your property, then they shouldn’t be allowed to pry.
It is the younger generation that is our only hope for change. Implore your Congressman to criminalize big tech lobbying.
DADA movement of the early 20th century and WWII and Cold War propaganda posters warning citizens "loose lips sink ships.”
Proof of concept was sent to mentors to ensure digital accuracy.
Found magazine and print imagery were manipulated by scanner and Photoshop.